There’s a lot that goes into deciding when to work with a website copywriter and who you should choose. In this post, we’ll explore the signs it may be time to outsource to the pros, when to DIY, and some key considerations to keep in mind as you weigh up your options.

Want a website that captivates and converts, but not ready for a full rewrite? Discover seven simple, strategic tweaks that can dramatically boost engagement and drive results, faster than you think.

What are the most important pages on a website? In this post, we’ll look at the essential website pages you need to introduce your brand, connect with your ideal client, and sell your products and services… plus the top things to consider including on each page.

Is your website copy working as hard as it should? Don't let outdated or unclear messaging cost you your dream clients. Learn the 5 signs it may be time for a website refresh, plus specific fixes to make your website words more compelling and effective.

An ideal client profile is a concise summary of the kind of person you most want to attract to your business. In this post I share how to clarify your target audience and define what matters to your ideal client in just 3 steps — and there’s a free workbook, too!

Your brand voice is the personality that shapes how your business presents itself to the world. It combines what your audience needs with your own values and way of expressing yourself into a consistent communication style that is both strategic and distinctly you. Here’s how to craft your own.

Market research is an essential part of the brand strategy process. And regular brand research is essential for making better and more informed marketing decisions. But when you’re a small business, how do you do research without blowing your budget or getting overwhelmed? In this post, we’ll talk about how to do brand research as a small business: why you need it, what to focus on, questions to ask, and how to make it happen.

A strong brand strategy gives you clear messaging, a consistent brand experience, and a realistic plan for growing and marketing your small business. This guide to the brand strategy process walks you through the steps you should follow to create your own.

Your vision, mission and values are three strategic tools that will be essential to helping you make the right strategic choices for your business. They help you to keep your eyes on the prize: the reason you started your business, what you’re really trying to accomplish, and what is most important to you.

Brand strategy is a buzzy word right now, but what does it really mean? Let’s talk about why having a brand strategy is so important, what it is, when you need it, and how to pull it all together… whether you’re just starting out, feeling stuck, or stepping your business up to a whole new level.

Building a successful creative brand all starts with a strong brand foundation. This 4-step brand framework pulls together your vision, positioning, message, and visual identity into a cohesive brand strategy that will help you grow your creative business consistently over time.

Elevating your brand strategy isn’t always about rebrands and massive shifts or pivots. Often it’s about uncovering, rediscovering, and giving new life to the magic that was already there. My recent Brand Retreat Day with PR expert Tiffany Eurich is a story of going from from uncertain to elevated and the power of creating an inspirational vision for the future.