For a lot of creatives who go through the process of building a new website, the exciting part is seeing the design come together and this bright, shiny, new website appear. The hard part is putting together the content that will fill that gorgeous website with valuable content – the kind that will convince curious readers to stick around and click around.
And yet, building a strong content plan is one of the most essential parts of your website design process. It’s much more than just the words that go on your about page. Your content plan will guide the way you decide to structure your website, the visuals you choose, and the way that you guide your visitors into taking the action that you want them to take.
It will also make it much easier for your designer to build a website that tightly integrates your content with the amazing visuals that they’re creating for you, so that you end up with a compelling and user-friendly experience for your readers.
But how should you actually create a content plan, and when in the process should you start? This post will walk you through it.