For a lot of creatives who go through the process of building a new website, the exciting part is seeing the design come together and this bright, shiny, new website appear. The hard part is putting together the content that will fill that gorgeous website with valuable content – the kind that will convince curious readers to stick around and click around.
And yet, building a strong content plan is one of the most essential parts of your website design process. It’s much more than just the words that go on your about page. Your content plan will guide the way you decide to structure your website, the visuals you choose, and the way that you guide your visitors into taking the action that you want them to take.
It will also make it much easier for your designer to build a website that tightly integrates your content with the amazing visuals that they’re creating for you, so that you end up with a compelling and user-friendly experience for your readers.
But how should you actually create a content plan, and when in the process should you start? This post will walk you through it.Read More
We all want to publish strong content that delights our readers and convinces them to take action. Having someone else review your drafts can be a helpful way to get a fresh perspective on your content before you publish it and identify any rough spots that could use a little polishing. But what if you don’t have the budget to hire an editor, or the time to have a friend read over your draft? If you’ve ever felt unsure about how to edit your own content, this is for you.
In this post, I go through some of the questions I ask myself when I’m reviewing content for Polish & Shine clients, friends and family, and even for myself. And if you want something quick and easy that you can refer to the next time that you’re editing your own content, I’ve got a handy, fully clickable checklist for you that you can print out and hang next to your desk.Read More
Have you ever tried to explain something about your work to someone, only to have them look at you with a blank stare? You try again, putting it a different way… still nothing.
It’s frustrating, right? What seems so simple to you feels impossible to communicate or express clearly.
We’ve all experienced it, and it can be a real challenge to our marketing efforts and to connecting with our clients and customers.
But did you know there’s a name for it? It’s called the Curse of Knowledge. This post talks about how exactly it's causing you grief, and 4 things you can do to get rid of it.Read More
There’s nothing worse than staring at a blinking cursor on a blank page with a deadline looming. If sheer force of will could magically convert us into Jane Austens and C.S. Lewises, we’d all be a lot more productive and a lot less self-conscious about the way we write. (Plus, there would be more amazing literature and fewer trashy romance novels… I think.) Unfortunately, it doesn’t work that way.
Whether or not writing is an actual job requirement or just something you do when you sit down to respond to an email, learning how to write well is a fundamental skill that can help you to express yourself clearly and communicate better with others. And while becoming a good writer does take time and practice, there are a few things that you can do to improve your writing immediately.Read More