Brand Essentials in 60 Minutes

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Branding is first and foremost about strategy. It’s about establishing a vision for the way you want your business to be perceived and taking deliberate steps to implement that vision in the way that your business looks, feels and interacts with your audience.

This 10 page workbook walks you through the five elements of a strong brand: position, promise, personality, story, and association. It’s perfect for any entrepreneur who is starting a new business, planning a rebrand or redesign, or just needs some fresh clarity about how their brand supports their business.

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