The Journal is a bi-weekly email to encourage and inspire you in your creative business.


Covering topics like writing, branding, communications strategy, and productivity, these emails are personal, reflective notes where I share what I'm learning, answer questions, and encourage you in your creative life and business. They're the written version of the conversation we'd have if we were sitting down face-to-face over mugs of steaming coffee: practical, inspiring, comfortable discussion about the heart and hustle that goes into the creative life.

Who am I? 

Hey there — I'm Kristen VanderHoek. By day I'm the communications director for a leading national industry association. By night I run Cursor & Ink, a communications studio that helps women who run creative businesses online to build authentic brands that delight and inspire. You can learn more about who I am and how I got here right over here.