You have a knack for discovering, creating, and sharing beauty in a way that no one else can. Don’t be afraid to share your work, your process, and the moments that you find inspiring with others… because that’s what inspires us!
Since you are the heartbeat of the art your audience loves, showing more of your own story and how you do what you do – even the parts that you think are simple and mundane! – will position you as an expert and strengthen your connection with your readers.
This can look like behind the scenes shots and posts, “how I do it” videos, and photos or stories of the moments that you find inspiring and what they mean to you.
Your gift of seeing opportunities and wanting to take advantage of them as they come makes you an incredible creative. But it can also be the source of a lot of overwhelm and frustration if you don’t have a clear plan in place to help you decide which ideas are the right ones for you, right now.
So, yeah, you definitely need a plan. But that plan doesn’t need to be complicated. In fact, the simpler it is, the easier it will be for you to actually filter out the ideas that you want to focus on and the ones you should put on hold (or just say “no” to!).
Each month, pick just two or three things that you will focus on that month in your marketing – things that play to your strengths and tell your story, like we talked about in Step 1.
Set clear, actionable targets for those goals so that you’ll know exactly what you need to do to make them happen. Focusing on just those few things will create real momentum in those areas, and you’ll start to see the results that have seemed so elusive until now.
And for the things you say “no” or “not now” to? Keep a list!
You don’t need to toss them out the door forever if you don’t want to. When you’re setting your goals for the next month, come back to your list and consider it then.
A lot of times, we get overwhelmed because we find ourselves making the same decisions over and over again: Should I do this…. Or this? But I really NEED to get that done, too. Ahhhh where do I even start?!
Having that simplified plan we just talked about will be a HUGE help in limiting those questions. But another thing that will help? Getting really clear on when you’re going to do different types of work.
Once a month, make sure you’ve got time to really plan out your work for the month ahead, like we’ve already talked about.
I also suggest having a smaller planning time blocked off once a week (I like Monday mornings, personally!) to think through your week and decide what you’re going to work on.
Next, set aside time to execute on your communications and marketing tasks.
This is the time where you’ll actually DO the work you’ve already decided to do. No deciding in the moment – you’ve already done that during your planning time! Your job now is simple: make it happen.
And finally, clear time in your schedule for you to focus on the thing you do best: create beautiful things!
Not only does this feed your soul, but it’s the heart of your business. And being able to jump into doing what you do best without feeling guilty or anxious because you think you should be doing something else – that’s creative freedom right there!