The world is a rich, beautiful, diverse place, and you are a natural at not just noticing and appreciating that beauty but helping the people around you see and experience it, too. You are at your happiest when you are making and sharing something new, and let’s be honest, what you make is always gorgeous: delightful, unique, and effortless (at least, that’s how it looks to the rest of us!) – a constant exploration of the way you experience the big and small moments that make life precious.
To you, creativity is communication. It’s about sharing a part of yourself and what you see with the people around you – and the way you make the world a brighter, more beautiful, more meaningful place is what inspires your audience and keeps them coming back to you for more.
Your creativity and your ability to help others explore the world through your eyes are not just your superpower – they’re also the lifeblood of your business. The downside, though, can sometimes be a lack of focus and direction.
With so many ideas and opportunities to share your creative talents, it can be hard to know where to start or what to prioritize to actually build an audience and convert your creative genius into a business that brings in the benjamins.
And when things get overwhelming, it’s too easy to just ignore the stuff you’re not sure about and pick up your camera or paintbrush instead… which feels great in the short term but sometimes leaves you wondering if you actually have what it takes. (Spoiler alert: you do!)
“You can’t use up creativity. The more you use, the more you have.”
- Maya Angelou
Your Sweet Spot Success Code
Your action plan for growing your business your way:
A communications strategy that plays to your strengths.
Here’s how to make it happen…
Share the world as you see it
You have a knack for discovering, creating, and sharing beauty in a way that no one else can. Don’t be afraid to share your work, your process, and the moments that you find inspiring with others… because that’s what inspires us!
Since you are the heartbeat of the art your audience loves, showing more of your own story and how you do what you do – even the parts that you think are simple and mundane! – will position you as an expert and strengthen your connection with your readers.
This can look like behind the scenes shots and posts, “how I do it” videos, and photos or stories of the moments that you find inspiring and what they mean to you.
Make a plan… and keep it simple!
Your gift of seeing opportunities and wanting to take advantage of them as they come makes you an incredible creative. But it can also be the source of a lot of overwhelm and frustration if you don’t have a clear plan in place to help you decide which ideas are the right ones for you, right now.
So, yeah, you definitely need a plan. But that plan doesn’t need to be complicated. In fact, the simpler it is, the easier it will be for you to actually filter out the ideas that you want to focus on and the ones you should put on hold (or just say “no” to!).
Each month, pick just two or three things that you will focus on that month in your marketing – things that play to your strengths and tell your story, like we talked about in Step 1!
Set clear, actionable targets for those goals so that you’ll know exactly what you need to do to make them happen. Focusing on just those few things will create real momentum in those areas, and you’ll start to see the results that have seemed so elusive until now.
And for the things you say “no” or “not now” to? Keep a list! You don’t need to toss them out the door forever if you don’t want to. When you’re setting your goals for the next month, come back to your list and consider it then.
Get clear on your schedule
A lot of times, we get overwhelmed because we find ourselves making the same decisions over and over again: Should I do this…. Or this? But I really NEED to get that done, too. Ahhhh where do I even start?!
Having that simplified plan we just talked about will be a HUGE help in limiting those questions. But another thing that will help? Getting really clear on when you’re going to do different types of work.
Once a month, make sure you’ve got time to really plan out your work for the month ahead, like we’ve already talked about. I also suggest having a smaller planning time blocked off once a week (I like Monday mornings, personally!) to think through your week and decide what you’re going to work on.
Next, set aside time to execute on your communications and marketing tasks. This is the time where you’ll actually DO the work you’ve already decided to do. No deciding in the moment – you’ve already done that during your planning time! Your job now is simple: make it happen.
And finally, clear time in your schedule for you to focus on the thing you do best: create beautiful things! Not only does this feed your soul, but it’s the heart of your business. And being able to jump into doing what you do best without feeling guilty or anxious because you think you should be doing something else – that’s creative freedom right there!
But where are my manners?!
Allow me to introduce myself.
Hey there! I’m Kristen.
I’m a brand and communication strategist for creatives, which is a fancy way of saying that I help creative entrepreneurs to stand out, be themselves, and turn their creative genius into a meaningful brand and business.
I use my skills and experience from over a decade communicating for political and business leaders to help creative entrepreneurs cut through the clutter and tell their story, their way.
Whether it’s coaching you on your content planning, figuring out how to attract and communicate with your ideal client, setting priorities and building a communications plan that works for you, or problem-solving your way around a specific road block that’s holding you back…
I’m here to help you find a clear, simple approach to growing your own unique brand and business.
Hungry for more?
Self-serve communications strategy with a side of pep talks, coming right up. Pour yourself a drink, sharpen your pencils, and let’s dive in together!
Reset Your Focus Guidebook
5 steps to focusing on your best work. Includes journalling prompts, worksheets, and more!
Content Creation 101 Ebook
How to weave words and build messages that connect with your tribe and grow your creative business. Includes 23 pages of workbooks & cheat sheets.
And for dessert…
Let’s keep this party going, shall we? I’m so excited to keep chatting with you about how leveraging your communication sweet spot can really make your creative business shine.
Keep an eye on your inbox for some more tips, tricks and next steps that will help you tell your story and make what matters happen.
Talk soon, friend!