Free Brand Alignment Scorecard

Get clear on your brand’s next steps

Find out what’s working, what isn’t, and where to focus your energy first.

Your brand should work for you, not against you.

Most service providers I work with are stuck in the same spot: they know they're good at what they do and they're ready to grow, but their brand isn’t pulling its weight. The missing piece is translating your brilliance into how your brand shows up when you’re not in the room.

This assessment cuts through everything you could be doing to give you a clear, personalized roadmap for strengthening your brand. Consider it your starting point for a brand that actually feels like you and moves you forward with more calm and less chaos. 😉

INSIDE THIS FREE 19-PAGE PDF

You’ll get:

Brand HOME Framework walkthrough

The 4-part system I use with clients to craft brand ecosystems that are authentic to you, welcoming to ideal clients, and built to last
20-question brand assessment

Score yourself on key strategic questions that reveal your brand's strengths — and what’s holding you back
Personalized interpretation guide

Know what your scores mean for your business and get specific next steps based on your results

download your Brand Alignment Scorecard now:

But let me introduce myself.

Hi! I’m Kristen.

I'm the founder of Cursor & Ink, where I help service providers build brands that showcase their expertise and open doors to better opportunities.

I’ve spent nearly 20 years working with executives, leaders, and business owners on their brand and communications — especially when it comes to being recognized as the authority you already are.

Here's what I've learned: it's not about prettier websites or catchier taglines. It's about strategy. The right foundation makes everything else work better because all the pieces — words, visuals, positioning, vision, values — start working together.

I don't do quick fixes or one-size-fits-all solutions. Building a brand that truly serves your business takes thought, intention, and a process that honours who you are while preparing you for where you want to go. It means digging deeper and thinking holistically — and what you get on the other side is something that feels ready for primetime instead of cobbled together with dreams and duct tape.

So if you’re tired of spinning your wheels and ready to make your brand something you’re excited about instead of embarrassed by, I’ve got you. Let’s get to it!

FREE 19-PAGE BRAND ALIGNMENT SCORECARD

Get your personalized roadmap to a brand that opens doors

Your brand has the potential to attract better clients, command higher prices, and give you access to the stages and impact you’re ready for. But right now, something's not clicking. This assessment shows you exactly where you’re strong and where the gaps are — so you can take your brand from overlooked to unforgettable.