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Brand Refresh Planning Checklist

You're ready for a gorgeous new brand… now let's make sure you're ready to lead a brand update project with confidence! 

This checklist will help you think through the key strategic elements you'll need to brief a brand or web designer on as part of a rebrand or brand refresh, so you can communicate clearly, plan ahead, and make the most of your rebrand investment.

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Inside you’ll find:

  • The key strategic questions to ask yourself before reaching out to a designer to make sure your refresh is a success

  • Checklists for deciding on the specific deliverables you'll need

  • All the details you'll need to give your designer a solid brief (they'll be so impressed at how organized you are!)

But let me introduce myself…

Hi! I’m Kristen, brand and messaging strategist for creative entrepreneurs.

I’m here to help you take your big vision and put it into words, then connect that to what your audience needs most, so you can finally achieve the growth you’ve been dreaming of.

I spent thirteen years in heels and a business suit, working in executive communications in the public and private sectors. Today I work with creative businesses of all sizes — from solopreneurs ready to step into the next stage of growth, to small-but-mighty teams looking to expand their reach or reposition with their audience.

Whether you’re gearing up for a rebrand or feel like you’re “just getting by” and want to take your business to the next level, I’ve got your back!

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Ready to start planning your brand refresh?

let me know where to send your FREE planning checklist!

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