An ideal client profile is a concise summary of the kind of person you most want to attract to your business. In this post I share how to clarify your target audience and define what matters to your ideal client in just 3 steps — and there’s a free workbook, too!

Your brand voice is the personality that shapes how your business presents itself to the world. It combines what your audience needs with your own values and way of expressing yourself into a consistent communication style that is both strategic and distinctly you. Here’s how to craft your own.

Brand strategy is a buzzy word right now, but what does it really mean? Let’s talk about why having a brand strategy is so important, what it is, when you need it, and how to pull it all together… whether you’re just starting out, feeling stuck, or stepping your business up to a whole new level.

Building a successful creative brand all starts with a strong brand foundation. This 4-step brand framework pulls together your vision, positioning, message, and visual identity into a cohesive brand strategy that will help you grow your creative business consistently over time.

There’s nothing more exciting than starting a rebrand or brand refresh. But before you dive into colour palette inspiration and mood boards, hold up for a hot second. As much as we all want to jump straight to the pretty stuff, there are a few critical things you’ll need to think through and prepare for BEFORE you hire a brand or website designer.

For a lot of creatives who go through the process of building a new website, the exciting part is seeing the design come together and this bright, shiny, new website appear. The hard part is putting together the content that will fill that gorgeous website with valuable content – the kind that will convince curious readers to stick around and click around.