The Brand Commons
Free monthly conversations & community for brand-builders and service providers
A gathering place for experts to cultivate sustainable brand growth and connection
Join us each month for free, focused, strategic conversations about building a service-based brand that grows with you — consistently, cohesively, and without burning you out.
We’ll talk about the real challenges of maintaining a cohesive brand presence while running a small business anchored in your knowledge and expertise. And we’ll explore how to create systems that support your growth without adding to your overwhelm.
QUARTERLY
Expert panel discussions
Branding experts and fellow service providers share their advice and experience in these informal fireside chats.
MONTHLY
Strategy spotlights
Dive into specific brand strategy topics with Kristen (and the occasional 1:1 guest expert). Bring your questions and come ready to join the conversation!
COMMUNITY
Like-minded peers
Connect with other business owners who think deeply about their work and are building brands that reflect their expertise and values.
OUR NEXT EVENT
February 18, 2026
3PM EST / 12PM PST
The 4 pillars of a sustainable brand
Why leaving yourself room to grow matters… and how to do it without burning out or tearing it all down when things change.
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“The best sounding board”
I can’t recommend Kristen enough. Her feedback and analysis are amazing, and she creates such a safe landing space for your ideas, thoughts, and insecurities.
Caroline Kidd
Copywriter -
“A slam dunk.”
If you are looking for a parter that is going to take the time to understand the nuances of who you are and how you want your business to show up in the world, you could ask for no better partner than Kristen. I have worked with several brand partners, you are by far the best.
Leah Dean
Author, speaker, and business coach -
"Unmatched."
RUN don't walk to work with Kristen!! Not only is she incredible at what she does, but she goes above and beyond for her clients. There is no better person to bring your vision to life, and you couldn't ask for a kinder, more brilliant partner.
Megan Smyth
Sales coach and consultant
About your host
Hi! I’m Kristen VanderHoek
I'm the founder of Cursor & Ink, where I help service providers build brands that showcase their expertise and open doors to better opportunities.
I’ve spent nearly 20 years working with executives, leaders, and business owners on their brand and communications — especially when it comes to being recognized as the authority you already are.
The Brand Commons is my way of bringing together like-minded branding experts and service providers for real conversations and community. I’m glad you’re here!
Stay in the loop.
Want to stay updated about upcoming events? Drop your info below and we’ll keep you posted!