FREE LIVE EVENT | THE BRAND COMMONS
Building a brand that grows with you:
The 4 pillars of a sustainable brand
Why treating your brand as an ongoing practice is the key to sustainable growth
Tuesday, February 18, 2026
3:00 PM EST / 12:00 PM PST
As an established service provider, you've invested in your brand before — maybe multiple times.
But somehow, it never quite sticks. A few years pass, your business evolves, and suddenly your brand feels outdated again.
And that’s not on you! After all, your business isn't static. Your expertise deepens. Your vision shifts. Your audience evolves. It’s part of the process.
You need a brand that will keep up as you grow, not just reinvent itself every five years.
In this informal 1-hour strategy spotlight, we'll look at brand building as an ongoing practice rather than a one-time project.
We’ll cover:
The four pillars that will help you think about your brand strategically (and get out of the “I hate my brand” cycle)
How create a brand that reflects who you are at your core and meets your audience where they’re at
How to diagnose issues and fix them without feeling like you need to tear the whole thing down and start again
And there will be lots of time for questions and discussion.
Register now!
About Your Host
Hi! I’m Kristen.
I'm the founder of Cursor & Ink, where I help service providers build brands that showcase their expertise and open doors to better opportunities.
I’ve spent nearly 20 years working with executives, leaders, and business owners on their brand and communications — especially when it comes to being recognized as the authority you already are.
Quick fixes and one-size-fits-all solutions make me break out into hives. Building a brand that truly serves your business means digging deeper and thinking holistically — giving you an intentional, cohesive plan for the future that feels ready for primetime instead of cobbled together with dreams and duct tape.
The Brand Commons is my way of bringing together like-minded branding experts and service providers for real conversations and community. I’m glad you’re here!
