FREE email series
What’s Working Now
The inside scoop on marketing strategies and tactics getting results now for expert-led service businesses
Every Friday from October 2 - November 6, 2026
Sign up now to follow along!
Meet your experts:
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Kristen VanderHoek
Brand Strategist
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Laura Jawad
Small Business SEO Strategist
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Ren Benedicto
Launch Copywriter & Strategist for Repeat Launchers
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Jen Liddy
Messaging Strategist & Diagnostic Expert
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Sarah Moon
Marketing Strategist for Expert Service Providers
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Alyssa Downey
Brand Designer
As a service-based business owner, you know that successful marketing means finding and implementing the strategies that are working now, not six months ago or two years ago.
But we've all got a lot coming at us and a lot on our plates. It can be hard to know where to focus and where to spend the energy. (And I’m pretty sure you started your business so you could spend more time on your own zone of genius, not to be a marketer!)
This email series is your shortcut.
Join me and five guest experts as we share what’s moving the needle for us and our clients as we head into the last months of 2026.
You’ll get one email every Friday with marketing tips and strategies specifically for service providers: Actionable, proven, and simple enough to implement without a massive budget or a ton of time.
Sign up for free now:
About Your Host
Hi! I’m Kristen.
I believe your brand should be the hardest-working member of your team — not another thing on your plate.
A 15-year communications career with executives in government, not-for-profit, and the private sector taught me the importance of a brand that builds your authority when you’re not in the room. So in 2019 I started Cursor & Ink to help consultants, creatives, practitioners, and other knowledge-focused service providers build premium brands that showcase their expertise and open doors to better opportunities.
I’m a big fan of simple, actionable strategies that make building your business easier and more sustainable. And I love collaborating with my smart internet friends on human-first marketing strategies built on sharing knowledge, making connections, and building community.
My goal with this email series and in all of my strategy work is to help you think about branding differently — as your business’ biggest asset in showcasing your expertise and setting you up for success… whatever that looks like to you!
Frequently Asked Questions
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No - you only get added to mine. You’ll get information on how to connect with each of our experts when you get their email if you want to hear more from them… and I hope you will!
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Once a week - every Friday morning. Pretty chill :)
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The series ends on November 6, 2026. After that, we return to our regular programming and you’ll receive my standard Friday morning newsletter on brand strategy for expert-led service businesses.