Elevated Brand Roadmap
Chart the path forward for your expert-led brand
What happens when your brand isn’t delivering the results you need?
Your brand should be the hardest-working member of your team, acting as an extension of you and showcasing all of the value and expertise that make you brilliant at what you do.
But for too many of the expert service providers I speak with, their brand is either not pulling its weight or actively doing them a disservice. If that’s you, that’s a problem with less than ideal implications for your bottom line:
Not showcasing your skill, expertise, perspective, and what sets you apart devalues your work and bleeds authority
Mixed or inconsistent messages lead to confusion and lost sales
Dated or poorly-designed visuals create the wrong impression
Uncertainty and overwhelm about how to fix it leave you second-guessing and wasting precious time you could be spending on other parts of the business
Long story short: If your brand is stuck in the past or simply doesn’t reflect the elevated, premium nature of what you do and why it matters, it’s not doing its job. And that needs to change, pronto.
But “update my brand” can feel like an overwhelming project. Where should you start? What should you prioritize? Who should you hire? How can you know this time it’ll work?
Well, I have good news: You don’t need to start over and create something new.
We just need to take what’s already there — your brilliance, your process, your skills, your vision for the future — and make a plan for it to shine.
But “update my brand” can feel like an overwhelming project. Where should you start? What should you prioritize? Who should you hire? How can you know this time it’ll work?
Well, I have good news: You don’t need to start over and create something new.
We just need to take what’s already there — your brilliance, your process, your skills, your vision for the future — and make a plan for it to shine.
Clarity. Focus. Direction.
Inside the Elevated Brand Roadmap
The Elevated Brand Roadmap is a 3-week strategic process of setting a path forward for your expert-led service brand that feels clear, exciting, and doable.
With 20 years’ experience helping leaders, executives, and founders in all types of organizations to shape their message and build their brands, I’ve worked on strategies large and small. The ones that work are the ones that think holistically, stay focused, and make decision-making easier instead of harder.
I’ll use that experience and perspective to review your brand as a cohesive whole — heart, positioning, words, and visuals — and recommend next steps for building a premium brand that becomes an engine for the growth and success you envision.
You’ll get a plan that removes overwhelm, builds momentum, and makes it easy to know what to focus on now and what to work on later as you take action.
One foot in the present, one foot in the future:
Build a brand that grows with you
Using my signature Elevated Brand Ecosystem approach to brand strategy, we take an integrated look at all the moving parts of your brand to see what’s working and where your brand is out of balance.
Rather than just plugging the leaks or creating a to-do list of expensive projects (a recipe for more overwhelm), I focus on building a solid foundation, a cohesive message (words + visuals), and a sustainable implementation plan that’s fully tailored to your own goals, strengths, and resources.
This is how we build a practical, doable strategy for growing your brand that aligns with where you are now and sets you up for where you want to go next.
What’s included in the Elevated Brand Roadmap:
Good strategies only work when they’re personal and customized. The future of your brand and business deserve better than some AI-ified report that spits out vanilla findings based on an algorithm. This process is designed for me to get to know you, hear where you’re frustrated and struggling, and brainstorm solutions that don’t just work for you — they’ll light you up and inspire you to take action.
When we work together on your Roadmap, you get:
A 3-week focused process — Short enough to get you a plan quickly, long enough to allow for thoughtful consideration and to let ideas percolate.
Brand clarity questionnaire — Designed to collect key strategic insights, kickstart your reflection, and help you get your questions, ideas, and potential direction out of your head and onto the page
Two one-hour strategy sessions — One to kick off our work together and one to review my findings and discuss your next steps ($600 value in these meetings alone)
Current brand audit — A review of your brand presence as it currently stands using the Elevated Brand Ecosystem, including what’s working and where it’s out of balance
Goals and objectives — Documenting where you’re going and what you want to be known for — a key lens for setting priorities and streamlining decision-making
The path forward — A prioritized, sustainable action plan divided into quick wins (immediate), your priority focus (next), and future projects and activities (later)
Strategy session recordings — For easy reference afterward
A beautifully designed PDF document — Brings everything together in one place so you can share with your team and refer back in the future
The investment:$1,200
Introductory beta pricing is currently available at a flat rate of $800. Spots are very limited, so reach out now to book at this reduced rate!
Here’s how it works…
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We’ll start by setting up a call to discuss your brand and your goals and make sure this is the right fit.
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I’ll send you an invoice and contract to sign. With the paperwork out of the way, we’ll schedule your kickoff call and I’ll send you the questionnaire to complete before our first strategy session.
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Our first one-hour strategy session. We’ll dive into where you’re struggling in your brand, what your aspirations and goals are, and begin narrowing down options and paths forward.
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I analyze your brand’s website, marketing assets (including social feeds and email newsletters), and any other information you provide, then prepare the audit and roadmap document.
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Our second one-hour strategy session. I present my findings and review the Roadmap with you in person so I can answer any questions and provide additional advice and feedback based on our discussion.
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I send the final designed PDF to you via email, as well as all session recordings and any information around next steps that are relevant based on our discussion during your strategy session.
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“The best sounding board”
I can’t recommend Kristen enough. Her feedback and analysis are amazing, and she creates such a safe landing space for your ideas, thoughts, and insecurities.
Caroline Kidd
Copywriter -
“A slam dunk.”
If you are looking for a parter that is going to take the time to understand the nuances of who you are and how you want your business to show up in the world, you could ask for no better partner than Kristen. I have worked with several brand partners, you are by far the best.
Leah Dean
Author, speaker, and business coach -
"Unmatched."
RUN don't walk to work with Kristen!! Not only is she incredible at what she does, but she goes above and beyond for her clients. There is no better person to bring your vision to life, and you couldn't ask for a kinder, more brilliant partner.
Megan Smyth
Sales coach and consultant
Frequently Asked Questions
Can you help me implement my Roadmap?
If it’s the right fit, you’re absolutely welcome to book a Brand Retreat Day or a Brand Blueprint project to help you take action on the plan we’ve built together. I take on a limited number of implementation projects each quarter and can discuss your options with you during the final strategy session. I also maintain a list of trusted brand practitioners (designers, copywriters, SEO experts, etc.) and am happy to recommend them.
Is this just a sales tool so you can sell me on another service later?
Definitely not. It’s very important to me to give you a resource that will help you move forward regardless of what that looks like, and I’ve designed it with that goal in mind. You’re welcome to use your Elevated Brand Roadmap to guide you as you DIY, direct members of your team, or share with other branding pros who will help you with the execution. We’ll talk about your resources as part of our engagement, and I’ll use that to shape my recommendations and make sure they work for you.
How will you deliver the Roadmap?
During our final strategy session, we’ll walk through a Google document together where I present my findings and recommendations. After that call, you will receive a link to that document as well as a beautiful PDF version of your Roadmap, as well as the recordings of both strategy sessions for future reference.
What if I have revisions?
We can make changes to your Roadmap live during our final call, and I’ll give you the Google document so you can make any additional revisions as you begin implementing. If you would like to make more revisions in the future, please feel free to reach out and book some time to update the document together.
How do I know if this is for me?
If you are a consultant, coach, creative, or other service-based expert and you’re feeling stuck or uncertain about where to take your brand, I can help! If you’re primarily SaaS, retail, or a product-based business, my expertise and advice will not be the right fit for you.
What if I’m just getting started / don’t have a brand yet?
If you’re just getting started, typically the best use of your resources will be to focus on validating your offer by working with a few clients. That said, I’m thrilled that you’re thinking strategically from the start and would love to support you. If you need outside advice or perspective as you get going, a Brand Strategy Session is the best place to start.
I’m a designer. Can we collaborate / can I refer my clients to you?
Yes, definitely! I love partnering with designers on branding projects. Reach out here and we’ll set up a time to discuss.
Ready to end the guesswork?
Trade uncertainty for 1:1 strategic support and a clear, organized plan for your brand’s growth.