FREE LIVE panel | THE BRAND COMMONS
Closing the authority gap:
Transform your brand from unseen expert to leading voice
Authority-building strategies for knowledge experts and smarty-pants service providers
Wednesday, March 25, 2026
3:30 PM ET / 12:30 PM PT
Whether you’re a wellness coach, business consultant, luxury travel advisor, or creative professional, you make a living from your expertise.
Not only that, you’re pretty dang good at what you do. Actually, you’re better at it than most.
So why is it that the louder voices in the room keep growing while you struggle to be seen?
Here’s the issue:
Expertise doesn’t equal authority.
Expertise = knowing your stuff.
Authority = being known and trusted as the go-to voice in your space.
One makes you the best at what you do. The other makes sure the world knows about it.
You’ve already got your expertise on lock.
Your job now is to translate that into a reputation that opens the door to new opportunities, dream projects, and the next stage of growth in your business.
Join 5 super-smart business and marketing strategists for a panel discussion on translating the expertise you already have into an engine for recognition, trust, and growth – your way, on your terms.
You’ll learn:
Why authority-building is the growth strategy for expert-led businesses — and why it’s more important in 2026 than ever before (cough AI cough)
Different approaches to building authority in your business — from SEO and storytelling to operations, publishing, and more
How to leverage what you’ve already built for more visibility, presence, and recognition (this isn’t about reinventing yourself again)
45 minute panel discussion. 45 minute Q&A. Come with your questions ready!
Meet your panellists:
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Sarah Moon
Business & marketing strategist
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Jen Liddy
Brand voice & messaging strategist
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Michelle Knight
Founder, Brandmerry
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Zhara-Marie Mohansingh
Fractional COO
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Holly Ostrout
Book & publishing coach
Join us live on Wednesday, March 25 at 3:30 pm ET:
About Your Host
Hi! I’m Kristen.
I'm the founder of Cursor & Ink, where I help service providers build brands that showcase their expertise and open doors to better opportunities.
I’ve spent nearly 20 years working with executives, leaders, and business owners on their brand and communications — especially when it comes to being recognized as the authority you already are.
Quick fixes and one-size-fits-all solutions make me break out into hives. Building a brand that truly serves your business means digging deeper and thinking holistically — giving you an intentional, cohesive plan for the future that feels ready for primetime instead of cobbled together with dreams and duct tape.
The Brand Commons is my way of bringing together like-minded branding experts and service providers for real conversations and community. I’m glad you’re here!
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“The best sounding board”
I can’t recommend Kristen enough. Her feedback and analysis are amazing, and she creates such a safe landing space for your ideas, thoughts, and insecurities.
Caroline Kidd
Copywriter -
“A slam dunk.”
If you are looking for a parter that is going to take the time to understand the nuances of who you are and how you want your business to show up in the world, you could ask for no better partner than Kristen. I have worked with several brand partners, you are by far the best.
Leah Dean
Author, speaker, and business coach -
"Unmatched."
RUN don't walk to work with Kristen!! Not only is she incredible at what she does, but she goes above and beyond for her clients. There is no better person to bring your vision to life, and you couldn't ask for a kinder, more brilliant partner.
Megan Smyth
Sales coach and consultant
