FREE LIVE panel | THE BRAND COMMONS
Back to school, back to sales
Human-centred sales strategies that get results (and feel good doing it)
Tuesday, September 22, 2026
3:00 PM ET / 12:00 PM PT
Steady. Confident. Unmistakably you.
Just because everyone else spends Q4 yelling and stressed out doesn’t mean you have to.
What if you built a sales system in your business where:
Your strategies, campaigns, or launches are designed to support your strengths (and nervous system!) instead of following whatever hustle-y sales-bro advice ChadGPT throws at you
Inquiries become an opportunity to connect with and help potential clients, rather than convince them
Your sales conversations sound and feel like every other conversation you have with clients, instead of an uncomfortable costume you pull on when October hits
Rather than a mad dash to the finish, let’s make Q4 the cherry on top of a consistent, year-round approach to sales that’s intentionally designed to grow your brand and help your people — on your terms.
Join 5 sales and marketing strategists for a panel discussion on building sales systems that run on trust instead of pressure — just like the rest of your business.
You’ll learn:
What human-centred sales actually means — and why it’s the best choice for service businesses
Different approaches to designing sales systems that work with you, not against you — from copy and ads to mindset, strategy, delivery and more
How to sell using the brand, relationships, and reputation you've already built
Join us live on Tuesday, September 22 at 3:00pm ET:
Meet your panellists:
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Samantha Burmeister
Founder & Lead Copywriter, Nomad Copy Agency
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Nikki McKnight
Client Experience Strategist, The Ops Shop
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Jenn Possick
Facebook Ads Strategist
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Laura Schoenfeld
Business Coach & Strategic Advisor
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Megan Smyth
Sales Coach and Educator
Join us live on Tuesday, September 22 at 3:00pm ET:
About Your Host
Hi! I’m Kristen.
I'm the founder of Cursor & Ink, where I help consultants, creatives, practitioners, and other knowledge-focused service providers build premium brands that showcase their expertise and open doors to better opportunities.
For nearly 20 years, I've worked with executives, leaders, and business owners on their brand and communications — especially when it comes to being recognized as the authority you already are.
Nothing lights me up like helping experts unlock their potential, build their authority, and craft a powerful brand experience that becomes an engine for their growth.
The Brand Commons is my way of bringing together like-minded branding experts and service providers for real conversations and community. I'm glad you're here!
Kind words from past events
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"Taking notes like crazy."
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"Truly one of the best panels I’ve been to — one of the most energized, and I learned a lot. It was fantastic, so thank you for putting this together."
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"This was so fun! I really loved getting out of my design silo and hearing everyone's perspectives!"
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“The panel was amazing. So much expertise, insight and inspiration all in one Zoom meeting!”
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“Really appreciated the conversation. You made me think about branding from an angle I hadn't considered before and that's super refreshing!”
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“Thanks so much for putting on this amazing panel, Kristen. Awesome host, and awesome panelists.”