Brand strategy blog for expert service providers
Learn how to build a holistic brand strategy for your small business by combining strategic direction, positioning, messaging, brand identity, and brand implementation to establish your authority and value as an expert.
Explore the categories:
Envision (Strategic Foundation) | Articulate (Message + Identity) | Craft (implementation)
The Elevated Brand Ecosystem: How to future-proof your premium service brand without burning out
The Elevated Brand Ecosystem is a sustainable approach to branding for experts: one connected system where vision, message, and execution evolve with you.
What is a brand voice? (And how to define yours)
Your brand voice is the personality that shapes how your business presents itself to the world. It combines what your audience needs with your own values and way of expressing yourself into a consistent communication style that is both strategic and distinctly you. Here’s how to craft your own.
The Brand HOME Framework: 4 steps to a strong brand strategy
Building a successful creative brand all starts with a strong brand foundation. This 4-step brand framework pulls together your vision, positioning, message, and visual identity into a cohesive brand strategy that will help you grow your creative business consistently over time.
How to edit your content with confidence
We all want to publish strong content that delights our readers and convinces them to take action. Having someone else review your drafts can be a helpful way to get a fresh perspective on your content before you publish it and identify any rough spots that could use a little polishing. But what if you don’t have the budget to hire an editor, or the time to have a friend read over your draft? If you’ve ever felt unsure about how to edit your own content, this is for you.
What is the Curse of Knowledge? (And 4 ways to reverse it)
Have you ever tried to explain something about your work to someone, only to have them look at you with a blank stare? You try again, putting it a different way… still nothing.
It’s frustrating, right? What seems so simple to you feels impossible to communicate or express clearly.
But did you know there’s a name for it? It’s called the Curse of Knowledge. This post talks about how exactly it's causing you grief, and 4 things you can do to get rid of it.