Brand Voice Guide

Written By Kristen VanderHoek

Your brand voice is about so much more than just how you sign off at the end of every email.

It expresses why you do what you do, and more importantly, why that work matters – both to you and your clients.

In this guided workbook, you’ll find:

  • The #1 key to developing a strong, recognizable brand voice

  • Guided prompts to help you uncover your authentic voice

  • The simple format for brand voice guidelines that I use with my clients (plus a real-life swipe from one of my projects to get you started)

Get the guide
Kristen VanderHoek

Kristen VanderHoek is a brand strategist and founder of Cursor & Ink, where she transforms expert-led service businesses into purpose-driven brands known for their expertise and impact. Using her Elevated Brand Ecosystem approach and twenty years of experience working with executives, she specializes in helping established service providers take their brand to the next level and step into the next chapter of their growth.
Ready to work together? Book a 1:1 strategy session to map out your best next steps!

https://cursorandink.com
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Audience Profile Workbook