Brand Refresh Planning Checklist

Starting a rebrand or brand refresh is incredibly exciting. You’ve been pinning website and colour palette inspiration for months, and visions of logos dance through your head.

But before you dive into mood boards, hold up for a hot second. As much as we all want to jump straight to the pretty stuff, there are a few critical things you’ll need to think through and prepare for before you hire a brand or website designer.

Investing in your branding is a big deal, and there are a ton of moving pieces involved. Covering your bases now will save you time, money, and stress as you move through the brand refresh process, so it’s essential to get it right.

This guided workbook will step you through some basic questions around your strategy, message, and key deliverables so that when you reach out to a designer to start a branding project, you’re well prepared.