Posts in Communications
How to make an amazing content plan for your new website

For a lot of creatives who go through the process of building a new website, the exciting part is seeing the design come together and this bright, shiny, new website appear. The hard part is putting together the content that will fill that gorgeous website with valuable content – the kind that will convince curious readers to stick around and click around.

And yet, building a strong content plan is one of the most essential parts of your website design process. It’s much more than just the words that go on your about page. Your content plan will guide the way you decide to structure your website, the visuals you choose, and the way that you guide your visitors into taking the action that you want them to take.

It will also make it much easier for your designer to build a website that tightly integrates your content with the amazing visuals that they’re creating for you, so that you end up with a compelling and user-friendly experience for your readers.

But how should you actually create a content plan, and when in the process should you start? This post will walk you through it.

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3 tips for creating a strong, consistent brand voice

One of the more challenging elements of creating a brand that connects with your ideal audience is the development of your “brand voice” – the way of communicating with your audience that embodies the core qualities of your brand and sets you apart to your audience.

But what is a brand voice?

Think about it like this: in real life, you have a unique way of communicating with your friends, family and clients. Are you outgoing or reserved? Edgy, or more conservative? Bright and friendly, or calm and professional?

Your brand also has a voice. Your brand voice is the way in which you express yourself to your audience – and it needs to be consistent. It’s key to building a strong connection with your audience so that they know, like and trust you.

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