There’s a lot that goes into deciding when to work with a website copywriter and who you should choose. In this post, we’ll explore the signs it may be time to outsource to the pros, when to DIY, and some key considerations to keep in mind as you weigh up your options.

Want a website that captivates and converts, but not ready for a full rewrite? Discover seven simple, strategic tweaks that can dramatically boost engagement and drive results, faster than you think.

What are the most important pages on a website? In this post, we’ll look at the essential website pages you need to introduce your brand, connect with your ideal client, and sell your products and services… plus the top things to consider including on each page.

Is your website copy working as hard as it should? Don't let outdated or unclear messaging cost you your dream clients. Learn the 5 signs it may be time for a website refresh, plus specific fixes to make your website words more compelling and effective.

An ideal client profile is a concise summary of the kind of person you most want to attract to your business. In this post I share how to clarify your target audience and define what matters to your ideal client in just 3 steps — and there’s a free workbook, too!

Your brand voice is the personality that shapes how your business presents itself to the world. It combines what your audience needs with your own values and way of expressing yourself into a consistent communication style that is both strategic and distinctly you. Here’s how to craft your own.

Market research is an essential part of the brand strategy process. And regular brand research is essential for making better and more informed marketing decisions. But when you’re a small business, how do you do research without blowing your budget or getting overwhelmed? In this post, we’ll talk about how to do brand research as a small business: why you need it, what to focus on, questions to ask, and how to make it happen.

One of the hardest things about copywriting is the sheer amount of stuff you need to accomplish through your writing. You’re relying on your content for a lot of things!

So today I thought I would go through five questions that copywriters and communications pros ask themselves when they’re creating content. Asking yourself these questions when you sit down to create your own content will make sure that your writing doesn’t just sound good, but that it’s actually helping you achieve your goals, strengthen your brand, and build your relationship with the audience you’re serving.

For a lot of creatives who go through the process of building a new website, the exciting part is seeing the design come together and this bright, shiny, new website appear. The hard part is putting together the content that will fill that gorgeous website with valuable content – the kind that will convince curious readers to stick around and click around.

We all want to publish strong content that delights our readers and convinces them to take action. Having someone else review your drafts can be a helpful way to get a fresh perspective on your content before you publish it and identify any rough spots that could use a little polishing. But what if you don’t have the budget to hire an editor, or the time to have a friend read over your draft? If you’ve ever felt unsure about how to edit your own content, this is for you.

Have you ever tried to explain something about your work to someone, only to have them look at you with a blank stare? You try again, putting it a different way… still nothing.

It’s frustrating, right? What seems so simple to you feels impossible to communicate or express clearly.

But did you know there’s a name for it? It’s called the Curse of Knowledge. This post talks about how exactly it's causing you grief, and 4 things you can do to get rid of it.

There’s nothing worse than staring at a blinking cursor on a blank page with a deadline looming. If sheer force of will could magically convert us into Jane Austens and C.S. Lewises, we’d all be a lot more productive and a lot less self-conscious about the way we write. Unfortunately, it doesn’t work that way.

Whether or not writing is an actual job requirement or just something you do when you sit down to respond to an email, learning how to write well is a fundamental skill that can help you to express yourself clearly and communicate better with others. And while becoming a good writer does take time and practice, there are a few things that you can do to improve your writing immediately.